Sign the code properly
A QR code with no explanation is rarely scanned. A short line beside it — 'Scan to play' — completely changes the take-up rate.
Culture and tourism
A playful visitor trail for a museum or heritage site
An alternative to the audio guide, with no hardware to buy or maintain.
Showing families or school groups around always raises the same problem: the wall labels are too dense for children, and audio guides are expensive to buy, charge and maintain. Plenty of smaller sites give up on the idea for lack of budget.
A QR code trail offers a third way. Each work or point of interest carries a question whose answer is right there: the visitor genuinely has to look before answering. It's the principle of the printed activity booklet, without the printing or the marking.
How to go about it
- 1
One code per work or per room
Put the QR code beside the existing label. The visitor reads, looks, then answers — observation comes before the answer.
- 2
Write questions about what's visible
How many figures are in this painting, which colour dominates, what year was this building completed. The answer must be visible on site, not something to memorise.
- 3
Turn on the second language
If you welcome visitors from abroad, each question can be written in two languages, and the visitor picks theirs on the way in.
- 4
Watch the footfall
The dashboard shows how many visitors played and how far they got. A question everyone abandons is telling you something about the trail.
Example questions
Each question offers four possible answers, only one of which is correct. You decide how many points it is worth.
- How many figures appear in this painting?
- What material is the vaulted ceiling made of?
- In which year was this building completed?
- Which animal appears on the coat of arms?
Advice from the field
Check the signal
Old buildings with thick walls block reception. Test every position, and favour rooms covered by your public Wi-Fi.
Offer two levels
Create two separate trails, one for children and one for adults, with different colours on the signs.
Frequently asked questions
Do visitors need to install an app?+
No. The QR code opens the question in the phone's browser. That's decisive for a tourist site: a passing visitor will never install an app.
Does the trail work in several languages?+
A hunt can run in two languages of your choosing. Each question is written in both, and the visitor picks theirs at the start.
What does it cost to set up?+
Nothing beyond printing the QR codes. There is no subscription, no cap on visitor numbers, and no equipment to buy.
🎯 Ready to play
Ready for your culture and tourism?
Create your account, write your questions, print your QR codes. Ten minutes is enough.
No install · No player accounts · Unlimited