Let retailers write their own question
A question they suggested themselves commits them far more than a code they were asked to display.
Retail
Getting customers to circulate in a shopping centre
Footfall concentrates on three retailers, and the rest wait.
In a shopping centre the flow always follows the same lines: the supermarket, two anchor stores, the exit. Shops off the main route see a fraction of the visitors, and the usual activities — the makeup workshop, the sampling stand — gather everyone in one place instead of spreading them out.
A QR code trail inverts the logic: to finish the game, you have to visit several shops. The customer walks into stores they would never have entered, and every participating retailer gains real footfall.
How to go about it
- 1
One code per participating shop
In the window or by the till. Retailers have nothing to manage: the code stands alone, with no tablet and no dedicated staff.
- 2
Ask questions about the shops
How long this retailer has been here, which product is featured this week. The customer has to look at the display to answer.
- 3
Pick a quiet slot
An activity on a Tuesday afternoon creates traffic when there is none. On a Saturday the centre is already full.
- 4
Hand out the prize in one place
At the centre's information desk, at an announced time. It brings participants back to a central point and creates a visible moment.
Example questions
Each question offers four possible answers, only one of which is correct. You decide how many points it is worth.
- What year did this shop open in the centre?
- Which product is featured in the window this week?
- How many shops does the centre have?
- Which floor is the children's area on?
Advice from the field
Measure the footfall
The CSV export gives the number of participants and how far they got. That's a concrete argument for running it again next time.
Advertise the trail at the doors
A sign at every entrance to the centre, with the entry link and the list of participating shops.
Frequently asked questions
Do retailers need any equipment?+
No. A QR code printed in the window is enough; there is no hardware, no app and no staff time required on the shop's side.
How many shops should take part?+
Six to ten. Fewer and the trail is too short to move anyone; more and customers give up before the end.
Can we measure the impact?+
The number of participants and their progress export as CSV. You know how many people played and how many reached the last shop.
🎯 Ready to play
Ready for your retail?
Create your account, write your questions, print your QR codes. Ten minutes is enough.
No install · No player accounts · Unlimited